Ever wonder what the most desirable quality is in future leaders? According to a survey conducted by the World Economic Forum, the answer is creativity, described as "The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.

However, an Adobe study found that, even though 64% of participants said they believe that creativity is valuable to the economy, only 31% believe they're "living up to their creative potential." The study also found that people think that being creative improves their lives in terms of being better workers, leaders, parents and students.

So, now, the question is: Can we train creativity?

Find your answer in my article for Forbes

The Author

Daniela Pavan

General Manager @ The Ad Store New York

Have you found this interesting? Drop me an email if you want to know more: daniela@adstore.com

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