Imagine you're in a shop and need some advice for your next purchase. You look around but can't find anyone to help. What would you do?

You would probably leave the shop, disappointed, and tell your friends and family about your bad experience, which would in turn damage the store’s image. This is exactly what happens every day to thousands of consumers trying to interact with a company to get information. 1 billion users exchange messages every month with business profiles on Facebook but:

Do not ignore them! For any brand, keeping in constant communication with its audience is essential as is building a relationship based on trust. Remember, one consumer you ignore today means four consumers you loose tomorrow.

The consumer is the king — Consumers should be involved and engaged with clear and immediate answers to their requests. Now you’re thinking: “How can I manage the tons of requests I get every day in a timely way?” The answer is simple: chatbots.

Talk, talk! — Chatbot is a language technology. Chatbots are applications that facilitate conversations with people through artificial intelligence.

80% of brands will use a chatbot within 2020
Andrea Tangredi

It’s my baby

In 2016, with 4 partners I founded my start-up, Indigo AI, which focuses on chatbot development. We had the idea during college and made it a reality after spending a few months at Italian start-up incubator H-Farm. We were in the middle of nowhere, we worked incessantly, and couldn’t even make out day from night. But that full immersion allowed us to develope bespoke solutions for clients such as Bayer and DYI giant Bricoman. We also created the first chatbot for the publishing industry for the Huffington Post.

My chatbot is different — When thinking about artificial intelligence, the first thing that comes to mind is cold and soulless robots. But by working with The Ad Store, our platforms take into account “the human factor.” They aim to develop empathy and are constantly updated based on the users’ tastes. So much so that you have the impression you are talking with a friend, not a machine!

Reaching brands should be as easy as writing to a friend
Andrea Tangredi

We propose solutions that are specifically designed for each brand by analyzing their different business needs, understanding of their processes, and assessing of the best tone of voice, design and UX. All of this precedes the development and implementation of our chatbots to personalize each one.

What can you do with a chatbot?

E-commerce

Chatbots allow clients to navigate, select and buy products without ever leaving Messenger. They guide clients along their purchase journey, from choosing the product to paying, and save clients’ basic information within a database.

Customer service

Chatbots are immediate and active 24/7 to answer all clients’ requests and complaints. They maximize customer care times and facilitate interaction with the brand’s Facebook page.

News & Storytelling

Chatbots allow users to get customized news from a feed and offer timely information and notifications on their favorite interests. They distribute editorial content in the best way through specific coding.

What are the benefits of chatbot?

High quality relationships

Customers want their needs fulfilled quickly, conveniently, and fully. A chatbot helps to build relationships between your brand and customers and that makes them come back for more.

Cost savings

For your employees, it can be hard to keep up with all of your customers. Unlike customer care staff, a chatbot always helps find an immediate answer and engages efficiently with people. Brands can keep costs down while providing better user experiences.

Real-time analytics

Gain new insights into your audience and learn what customers are talking about. A chatbot helps businesses grow their audience and improve their customers’ interactions while collecting info for CRM databases.

The Author

Andrea Tangredi

Art Director @ The Ad Store e Founder of Indigo AI

I hope you found this piece interesting and insightful. If you have any questions, feel free to get in touch by sending me an email to andrea@adstore.it