Becoming a million-dollar-revenue agency is a dream that many of us want to achieve. It would mean that all your efforts put you on the right track for success and that more doors can soon open to your business.
However, we need to also remind ourselves that this is a time when new agencies keep popping up in the marketing space -- from SEO to social media, and from those specializing in specific industries to full-service agencies. It is a moment when the competition is pretty big and may leave clients disoriented in their process to select the right partner. With this panorama in front of us, the question is: How can agencies set themselves up for growth?