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Premiumization, chainification, fast casual: a food retail glossary

The restaurant sector is at a turning point. The impact of digital and other changes in consumer needs have led the industry players to change their business model in order to generate higher profits.

Giulio Nadotti
The Ad Store Italia

Premiumization, chainification, fast casual: a food retail glossary

The restaurant sector is at a turning point. The impact of digital and other changes in consumer needs have led the industry players to change their business model in order to generate higher profits.

Giulio Nadotti
The Ad Store Italia

Premiumization, chainification, fast casual: a food retail glossary

The restaurant sector is at a turning point. The impact of digital and other changes in consumer needs have led the industry players to change their business model in order to generate higher profits.

Giulio Nadotti
The Ad Store Italia
airline-digital-rebranding-thumb
How do you revitalize an
airline’s digital image?

A digital restyling project is a complex activity in its own nature. Here, we’ll try to outline the journey that brought to the renewal of Meridiana digital assets.

Stefano Peschiera
The Ad Store Italia
blumarine-digital-fashion-campaign
THE IMPORTANCE OF A CONSUMER-CENTRIC COMMUNICATION STRATEGY

Today, the efficiency of a communication campaign is measured by its ability to create continuous exchange and emotional engagement with the consumer. How? Read this article to discover more.

Anna Bianchi
The Ad Store Italia
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Branding best practices for 2018

We’ll try and summarise in this article some essential principles every successful brand should live by. Let’s start from a fundamental distinction.

Daniel Blattler
The Ad Store UK
4 Pillars of customer experience
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The Ad Store Italia

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