Intelligent Advertising & Storytelling
Marketing is changing. And the approach that we’ve commonly used no longer keeps up with this shift. In the old days, our marketing mix was ruled by Jerome McCarthy’s 4 Ps: Product, Price, Place, Promotion. Now we need to focus on the human side and rather follow another model that we believe to be more consumer-centric - the 4Cs developed by Robert Lauterborn: Consumer, Cost, Convenience and Communication. These should be the bases of every marketing strategy. But what differs between the two?
Social Media & Project Manager – The Ad Store Portugal
Art & Creativity
Art and Creativity is what every advertising agency should posses to grab that seat at the Cannes Lions, that Pencil or Giraffe award. It’s the heartbeat of advertising and branding. It’s amazing what a simple looking brainstorm session can wrought. There are some simple steps that I devised with a colleague, Ms Mwanza Mpepo to tackle every brief that comes to the agency. I see ad agencies as doctors who come up with diagnosis for different “communication diseases”.
Creative Director – The Ad Store Zambia
Healthcare Digital Revolution
Today, the relations between a brand operating in the pharmaceutical industry and its users are no longer as smooth and streamlined as in the past. It has become multi-faceted. Both doctors and patients have many communication channels to do exhaustive research and get tons of complex information.
The Ad Store Romania
SEO copywriting: words that convert
What is SEO copywriting? How much can it impact on generating traffic to a website, blog, landing page? How can you reach the highest rank in search engines? If you ever asked yourself these questions before reading this article, it means that my SEO copy strategy is working.
The Ad Store Italia
SEO copywriting: words that convert
What is SEO copywriting? How much can it impact on generating traffic to a website, blog, landing page? How can you reach the highest rank in search engines? If you ever asked yourself these questions before reading this article, it means that my SEO copy strategy is working.
The Ad Store Italia
Creativity Around The Corner
Art is all around us but that’s not to say it’s not difficult. Creativity is volatile and unpredictable at times. Often, right at the peak of inspiration, the mind wanders and is bogged down by distractions. Innovation and creation aren’t natural occurrences but the products of thorough cognitive processes that create, update, and transform ideas.
The Ad Store Egypt
We have a distinctive approach, since 1993
The Ad Store Italia
The Ad Store Lisbon Convention 2018
The Ad Store International
A taste of our know-how
Together we can
make a difference
If you too believe in the power of human communication, find out how your agency can become an Ad Store in your country.
