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Covid-19: the new rules 

In times like these, the temptation is to try to provide inspiration. I believe nobody can claim to have any or all of the answers for anything right now. That’s quite a mouthful for someone that does not believe in absolutes. What has happened around the world in the past month or so is only unbelievable if you believed in the infallibility of mankind. So let’s begin with the acknowledgement that nobody is an “expert” at anything. Let’s start anew in humility.

Mike Palma
Helping creative careers, agencies & brands grow @ mikepalma.wordpress.com

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6 Design Trends for 2020 

If 2020 marks the beginning of a new decade, the year 2019 already showed some signs of innovation that will get momentum in the year to come. So, what comes next? In my job I constantly monitor and visit blogs, magazines and websites from different domains and can’t help noticing and spotting current and new styles and trends.

Matthias Kroeger
Creative Director @ The Ad Store Germany
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Healthcare Digital Revolution

Today, the relations between a brand operating in the pharmaceutical industry and its users are no longer as smooth and streamlined as in the past. It has become multi-faceted. Both doctors and patients have many communication channels to do exhaustive research and get tons of complex information.

Remus Frunza
The Ad Store Romania

SEO copywriting: words that convert

What is SEO copywriting? How much can it impact on generating traffic to a website, blog, landing page? How can you reach the highest rank in search engines? If you ever asked yourself these questions before reading this article, it means that my SEO copy strategy is working.

Antonella de Gironimo
The Ad Store Italia

SEO copywriting: words that convert

What is SEO copywriting? How much can it impact on generating traffic to a website, blog, landing page? How can you reach the highest rank in search engines? If you ever asked yourself these questions before reading this article, it means that my SEO copy strategy is working.

Antonella de Gironimo
The Ad Store Italia
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The Fashion Industry – Trends & Insights

In an industry made of countless brands of all ages and positionings, the ones that are to survive and thrive will have to be able to correctly interpret and act upon the changes that are revolutionizing not only the fashion industry but society and business at large. In this article, I will try and outline the most relevant changes and trends that fashion brands are experiencing at the moment.

Luca Eremo
Art Director @ The Ad Store Italia
THE AD STORE - REEL 2019
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The Ad Store International

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