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The M-Factor: the relevance of music in advertising  

Year 1880. Music and advertising meet for the first time. The product? The first funicular railway on Mount Vesuvius, in Naples, Italy. The song? “Funiculì Funiculà”, a musical invitation to step aboard and try such an innovative means of transportation.

Antonella de Gironimo
Copywriter @ The Ad Store Italy

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Covid-19: the new rules 

In times like these, the temptation is to try to provide inspiration. I believe nobody can claim to have any or all of the answers for anything right now. That’s quite a mouthful for someone that does not believe in absolutes. What has happened around the world in the past month or so is only unbelievable if you believed in the infallibility of mankind. So let’s begin with the acknowledgement that nobody is an “expert” at anything. Let’s start anew in humility.

Mike Palma
Helping creative careers, agencies & brands grow @ mikepalma.wordpress.com

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Fashion Email Marketing in the Age of the “New Normal” 

Stores closed with stocks hanging on the racks, operations and deliveries hindered, new launches and new shootings canceled or frozen due to travelling bans. There’s no doubt that fashion is one of the industries that has been most heavily impacted by the Covid-19 outbreak.

Cristiano Sturniolo
Founder & Senior Advisor @ The Hitch Lab

SEO copywriting: words that convert

What is SEO copywriting? How much can it impact on generating traffic to a website, blog, landing page? How can you reach the highest rank in search engines? If you ever asked yourself these questions before reading this article, it means that my SEO copy strategy is working.

Antonella de Gironimo
The Ad Store Italia

SEO copywriting: words that convert

What is SEO copywriting? How much can it impact on generating traffic to a website, blog, landing page? How can you reach the highest rank in search engines? If you ever asked yourself these questions before reading this article, it means that my SEO copy strategy is working.

Antonella de Gironimo
The Ad Store Italia
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Covid-19 Communications Best Practices  

With the aim of supporting our clients navigate the Covid-19 crisis and steer their communication efforts in the right direction, we analyzed how brands dealt with the Coronavirus emergency and lockdowns.

Giulio Nadotti
The Ad Store Italia

THE AD STORE - REEL 2019
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The Ad Store International

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