For My Plant & Garden, the leading international green expo, the Ad Store served as the strategic bridge between Italy and Dubai, tasked with translating the brand's prestige into the Middle Eastern market. The primary challenge was managing this complex cross-border project and establishing a digital footprint in a competitive market, focusing on relevance over broad visibility. Our strategy strictly segmented audiences and focused on high-value organic content to ensure every effort contributed to tangible brand equity.

We executed distinct, high-impact precision digital media campaigns targeting multiple Arabic countries, leveraging a lean media plan and creative strategy. Simultaneously, we managed organic social media growth across Instagram, Facebook, X, and LinkedIn, to build an authentic community of decision-makers in the B2B segment. We also managed Public Relations to secure coverage in key regional publications, cementing our client’s reputation.

Key Results:

- Exhibitor Campaign (B2B): CTR of 3.09%, reaching 28,000+ targeted professionals with 1,734 qualified link clicks.

- Visitor Campaign: CTR of 2.29%, generating 223,808 impressions and 5,122 link clicks.