How important is it to listen to your target in developing a communication project? We believe that listening is of the utmost importance - the foundation of any creative strategy and project. Read this article and discover a list of the main Social Media Listening tools, why you should use them and to what advantage.
Today, the relations between a brand operating in the pharmaceutical industry and its users are no longer as smooth and streamlined as in the past. It has become multi-faceted. Both doctors and patients have many communication channels to do exhaustive research and get tons of complex information.
Art is all around us but that’s not to say it’s not difficult. Creativity is volatile and unpredictable at times. Often, right at the peak of inspiration, the mind wanders and is bogged down by distractions. Innovation and creation aren’t natural occurrences but the products of thorough cognitive processes that create, update, and transform ideas.
What is SEO copywriting? How much can it impact on generating traffic to a website, blog, landing page? How can you reach the highest rank in search engines? If you ever asked yourself these questions before reading this article, it means that my SEO copy strategy is working.
The restaurant sector is at a turning point. The impact of digital and other changes in consumer needs have led the industry players to change their business model in order to generate higher profits.
How can you successfully market your business online to stay relevant and in the running? These 8 rules will help you to take your destination marketing to the next level.
A digital restyling project is a complex activity in its own nature. Here, we’ll try to outline the journey that brought to the renewal of Meridiana digital assets.
Today, the efficiency of a communication campaign is measured by its ability to create continuous exchange and emotional engagement with the consumer. How? Read this article to discover more.
Design Thinking is an incredibly popular buzzword. Brands such as Google or Apple have adopted this methodology. But what it is exactly and why it is becoming so popular?
If you too believe in the power of human communication, find out how your agency can become an Ad Store in your country.