The Ad Magazine, People at work.

THE BENEFITS OF SOCIAL MEDIA LISTENING

How important is it to listen to your target in developing a communication project? We believe that listening is of the utmost importance - the foundation of any creative strategy and project. Read this article and discover a list of the main Social Media Listening tools, why you should use them and to what advantage.

Mustafa Hussein
The Ad Store Egypt

The perfect project management recipe

The right mix of planning, monitoring, and controlling can make the difference in completing a project on time, on budget, and with high quality results.

Mwanza Mpepo
The Ad Store Zambia

Healthcare Digital Revolution

Today, the relations between a brand operating in the pharmaceutical industry and its users are no longer as smooth and streamlined as in the past. It has become multi-faceted. Both doctors and patients have many communication channels to do exhaustive research and get tons of complex information.

Remus Frunza
The Ad Store Romania

CREATIVITY AROUND THE CORNER

Art is all around us but that’s not to say it’s not difficult. Creativity is volatile and unpredictable at times. Often, right at the peak of inspiration, the mind wanders and is bogged down by distractions. Innovation and creation aren’t natural occurrences but the products of thorough cognitive processes that create, update, and transform ideas.

Nader Khalil
The Ad Store Egypt

SEO COPYWRITING: WORDS THAT CONVERT

What is SEO copywriting? How much can it impact on generating traffic to a website, blog, landing page? How can you reach the highest rank in search engines? If you ever asked yourself these questions before reading this article, it means that my SEO copy strategy is working.

Antonella de Gironimo
The Ad Store Italia

PREMIUMIZATION, CHAINIFICATION, FAST CASUAL: A FOOD RETAIL GLOSSARY

The restaurant sector is at a turning point. The impact of digital and other changes in consumer needs have led the industry players to change their business model in order to generate higher profits.

Giulio Nadotti
The Ad Store Italia

Branding best practices for 2018

We’ll try and summarise in this article some essential principles every successful brand should live by. Let’s start from a fundamental distinction.

Daniel Blattler
The Ad Store UK

Destination marketing
in 8 simple steps

How can you successfully market your business online to stay relevant and in the running? These 8 rules will help you to take your destination marketing to the next level.

Davide Rapetti
The Ad Store Italia

How do you revitalize an
airline’s digital image?

A digital restyling project is a complex activity in its own nature. Here, we’ll try to outline the journey that brought to the renewal of Meridiana digital assets.

Stefano Peschiera
The Ad Store Italia

THE CHALLENGES  OF DIGITAL TRANSFORMATION

The digital tsunami is moving at a rapid clip, encompassing all aspect of relationship between brands and customer. How to dare with it?

Valdemar Pires
The Ad Store Portugal

The importance of a consumer-centric communication strategy

Today, the efficiency of a communication campaign is measured by its ability to create continuous exchange and emotional engagement with the consumer. How? Read this article to discover more.

Anna Bianchi
The Ad Store Italia

Design Thinking: the human-centered approach to business

Design Thinking is an incredibly popular buzzword. Brands such as Google or Apple have adopted this methodology. But what it is exactly and why it is becoming so popular?

Daniela Pavan
The Ad Store New York