The Ad Magazine, People at work.

PREMIUMIZATION, CHAINIFICATION, FAST CASUAL: A FOOD RETAIL GLOSSARY

The restaurant sector is at a turning point. The impact of digital and other changes in consumer needs have led the industry players to change their business model in order to generate higher profits.

Giulio Nadotti
The Ad Store Italia

Branding best practices for 2018

We’ll try and summarise in this article some essential principles every successful brand should live by. Let’s start from a fundamental distinction.

Daniel Blattler
The Ad Store UK

Destination marketing
in 8 simple steps

How can you successfully market your business online to stay relevant and in the running? These 8 rules will help you to take your destination marketing to the next level.

Davide Rapetti
The Ad Store Italia

How do you revitalize an
airline’s digital image?

A digital restyling project is a complex activity in its own nature. Here, we’ll try to outline the journey that brought to the renewal of Meridiana digital assets.

Stefano Peschiera
The Ad Store Italia

THE CHALLENGES OF DIGITAL TRANSFORMATION

The digital tsunami is moving at a rapid clip, encompassing all aspect of relationship between brands and customer. How to dare with it?

Valdemar Pires
The Ad Store Portugal

The importance of a consumer-centric communication strategy

Today, the efficiency of a communication campaign is measured by its ability to create continuous exchange and emotional engagement with the consumer. How? Read this article to discover more.

Anna Bianchi
The Ad Store Italia

Design Thinking: the human-centered approach to business

Design Thinking is an incredibly popular buzzword. Brands such as Google or Apple have adopted this methodology. But what it is exactly and why it is becoming so popular?