The Ad Magazine, People at work.

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Can we train our creative muscles?

Ever wonder what the most desirable quality is in future leaders? According to a survey conducted by the World Economic Forum, the answer is creativity, described as "The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.

Daniela Pavan
The Ad Store New York
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Five Pillars To Designing A Successful Growth Strategy For Your Agency

Becoming a million-dollar-revenue agency is a dream that many of us want to achieve. It would mean that all your efforts put you on the right track for success and that more doors can soon open to your business.

Daniela Pavan
The Ad Store New York
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International Marketing Communications – Challenges and Solutions

When you need to manage international marketing and communication projects to export your brand or product to new countries, it’s useful to take a thorough, humble and well-structured approach to the task, keeping some relevant key aspects in mind and following two golden rules: don’t take anything for granted and rely on the know-how of experienced professionals. Because – it should go without saying – addressing users from different markets is far more complex and riskier than trying to engage an audience you know like the back of your hand.

Angela Melegari
The Ad Store
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Powerpoint & takeaway food, the art of presentation design

In our profession, presentations are the core of our work and the way we present, visually, verbally and physically, is key to our job. A presentation is our face, the frontline of what we’re selling, no matter if it’s a budget, a brand strategy, creative stuff or a social media editorial plan. Even the tiniest and least important project deserves to be presented properly.

Giulio Nadotti
The Ad Store Italia
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Intelligent Advertising & Storytelling

Marketing is changing. And the approach that we’ve commonly used no longer keeps up with this shift. In the old days, our marketing mix was ruled by Jerome McCarthy’s 4 Ps: Product, Price, Place, Promotion. Now we need to focus on the human side and rather follow another model that we believe to be more consumer-centric - the 4Cs developed by Robert Lauterborn: Consumer, Cost, Convenience and Communication. These should be the bases of every marketing strategy. But what differs between the two?

André Arrátel Torrão
The Ad Store Portugal
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Art & Creativity

In my over 15 years of experience as an award winning painter and Creative Director, during which I’ve had the chance to cooperate and come in contact with outstanding creatives and artists – The Ad Store’s founder Paul Cappelli, creative founding partner of TBWA\Hunt\Lascaris John Hunt, Kenian artist Cyrus Kabiru and Moyo Okedigi, Professor at the University of Texas, USA – I have juggled between galleries and ad agencies, and I see a very strong correlation between art and creativity.

Chipika Simanwe
The Ad Store Zambia
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Retail Renaissance

A new playbook for the retail & fashion industry to deal with undisciplined consumers. Business leaders are frequently quoting that “the only certainty is change”. They couldn’t be righter but yet so many companies lack the necessary set of attitudinal and behavioral competences that can truly drive change.

Data scientist, marketer and researcher for ISCTE - Instituto Universitário de Lisboa
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In The Era Of Individuality, How Can Brands Create Successful Relationships With Their Consumers?

We live in a crazy busy world, overwhelmed every day with pieces of information coming from many sources. We are all online almost 24/7, checking our social media profiles or posting selfies. Computers, mobile phones, tablets -- it doesn't matter the device, we want to be able to have access to whatever we want anywhere, at any time.

Daniela Pavan
The Ad Store New York
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THE BENEFITS OF SOCIAL MEDIA LISTENING

How important is it to listen to your target in developing a communication project? We believe that listening is of the utmost importance - the foundation of any creative strategy and project. Read this article and discover a list of the main Social Media Listening tools, why you should use them and to what advantage.

Mustafa Hussein
The Ad Store Egypt
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The perfect project management recipe

The right mix of planning, monitoring, and controlling can make the difference in completing a project on time, on budget, and with high quality results.

Mwanza Mpepo
The Ad Store Zambia
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CREATIVITY AROUND THE CORNER

Art is all around us but that’s not to say it’s not difficult. Creativity is volatile and unpredictable at times. Often, right at the peak of inspiration, the mind wanders and is bogged down by distractions. Innovation and creation aren’t natural occurrences but the products of thorough cognitive processes that create, update, and transform ideas.

Nader Khalil
The Ad Store Egypt
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SEO COPYWRITING: WORDS THAT CONVERT

What is SEO copywriting? How much can it impact on generating traffic to a website, blog, landing page? How can you reach the highest rank in search engines? If you ever asked yourself these questions before reading this article, it means that my SEO copy strategy is working.

Antonella de Gironimo
The Ad Store Italia
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Healthcare Digital Revolution

Today, the relations between a brand operating in the pharmaceutical industry and its users are no longer as smooth and streamlined as in the past. It has become multi-faceted. Both doctors and patients have many communication channels to do exhaustive research and get tons of complex information.

Remus Frunza
The Ad Store Romania
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PREMIUMIZATION, CHAINIFICATION, FAST CASUAL: A FOOD RETAIL GLOSSARY

The restaurant sector is at a turning point. The impact of digital and other changes in consumer needs have led the industry players to change their business model in order to generate higher profits.

Giulio Nadotti
The Ad Store Italia
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Branding best practices for 2018

We’ll try and summarise in this article some essential principles every successful brand should live by. Let’s start from a fundamental distinction.

Daniel Blattler
The Ad Store UK
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THE CHALLENGES  OF DIGITAL TRANSFORMATION

The digital tsunami is moving at a rapid clip, encompassing all aspect of relationship between brands and customer. How to dare with it?

Valdemar Pires
The Ad Store Portugal
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How do you revitalize an
airline’s digital image?

A digital restyling project is a complex activity in its own nature. Here, we’ll try to outline the journey that brought to the renewal of Meridiana digital assets.

Stefano Peschiera
The Ad Store Italia
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Destination marketing
in 8 simple steps

How can you successfully market your business online to stay relevant and in the running? These 8 rules will help you to take your destination marketing to the next level.

Davide Rapetti
The Ad Store Italia
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The importance of a consumer-centric communication strategy

Today, the efficiency of a communication campaign is measured by its ability to create continuous exchange and emotional engagement with the consumer. How? Read this article to discover more.

Anna Bianchi
The Ad Store Italia
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The human side of chatbot

Imagine you're in a shop and need some advice for your next purchase. You look around but can't find anyone to help. What would you do?

Andrea Tangredi
The Ad Store Italy
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Design Thinking: the human-centered approach to business

Design Thinking is an incredibly popular buzzword. Brands such as Google or Apple have adopted this methodology. But what it is exactly and why it is becoming so popular?

Daniela Pavan
The Ad Store New York
#AdTraining - Nuno Teixeira
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The Ad Store International
What does it mean to be human?
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The Ad Store Italia
What does it mean to be human?
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The Ad Store Italia
What does it mean to be human?
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The Ad Store Italia
What does it mean to be human?
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The Ad Store Italia

Together we can
make a difference

If you too believe in the power of human communication, find out how your agency can become an Ad Store in your country.