The Ad Magazine, People at work.

Art & Creativity

In my over 15 years of experience as an award winning painter and Creative Director, during which I’ve had the chance to cooperate and come in contact with outstanding creatives and artists – The Ad Store’s founder Paul Cappelli, creative founding partner of TBWA\Hunt\Lascaris John Hunt, Kenian artist Cyrus Kabiru and Moyo Okedigi, Professor at the University of Texas, USA – I have juggled between galleries and ad agencies, and I see a very strong correlation between art and creativity.

Chipika Simanwe
The Ad Store Zambia

Retail Renaissance

A new playbook for the retail & fashion industry to deal with undisciplined consumers. Business leaders are frequently quoting that “the only certainty is change”. They couldn’t be righter but yet so many companies lack the necessary set of attitudinal and behavioral competences that can truly drive change.

Data scientist, marketer and researcher for ISCTE - Instituto Universitário de Lisboa

In The Era Of Individuality, How Can Brands Create Successful Relationships With Their Consumers?

We live in a crazy busy world, overwhelmed every day with pieces of information coming from many sources. We are all online almost 24/7, checking our social media profiles or posting selfies. Computers, mobile phones, tablets -- it doesn't matter the device, we want to be able to have access to whatever we want anywhere, at any time.

Daniela Pavan
The Ad Store New York

THE BENEFITS OF SOCIAL MEDIA LISTENING

How important is it to listen to your target in developing a communication project? We believe that listening is of the utmost importance - the foundation of any creative strategy and project. Read this article and discover a list of the main Social Media Listening tools, why you should use them and to what advantage.

Mustafa Hussein
The Ad Store Egypt

The perfect project management recipe

The right mix of planning, monitoring, and controlling can make the difference in completing a project on time, on budget, and with high quality results.

Mwanza Mpepo
The Ad Store Zambia

Healthcare Digital Revolution

Today, the relations between a brand operating in the pharmaceutical industry and its users are no longer as smooth and streamlined as in the past. It has become multi-faceted. Both doctors and patients have many communication channels to do exhaustive research and get tons of complex information.

Remus Frunza
The Ad Store Romania

CREATIVITY AROUND THE CORNER

Art is all around us but that’s not to say it’s not difficult. Creativity is volatile and unpredictable at times. Often, right at the peak of inspiration, the mind wanders and is bogged down by distractions. Innovation and creation aren’t natural occurrences but the products of thorough cognitive processes that create, update, and transform ideas.

Nader Khalil
The Ad Store Egypt

SEO COPYWRITING: WORDS THAT CONVERT

What is SEO copywriting? How much can it impact on generating traffic to a website, blog, landing page? How can you reach the highest rank in search engines? If you ever asked yourself these questions before reading this article, it means that my SEO copy strategy is working.