In The Era Of Individuality, How Can Brands Create Successful Relationships With Their Consumers?

We live in a crazy busy world, overwhelmed every day with pieces of information coming from many sources. We are all online almost 24/7, checking our social media profiles or posting selfies. Computers, mobile phones, tablets -- it doesn't matter the device, we want to be able to have access to whatever we want anywhere, at any time.

We always seem to be in a rush, sometimes not even aware of where we are running to so fast. We are in an era where individuality is apparently playing a leading role in the theater of experiences. Everybody wants to get noticed, fast, and reach as many followers and likes as possible in the quickest way. Now, a big question arises: Given this context, are human relationships still relevant?

Find out the answer on Forbes

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