The Ad Pharm - our division specialised in healthcare communication - partnered with Menarini Group, the leading Italian pharmaceutical company in the world. The Ad Store was chosen for our know-how of pharma communications and our ability to work in synergy with all stakeholders. Our multi-country consumer campaigns for Menarini were a success, as well as the projects aimed at HCP. The secret? Surprising concepts to stand out in a crowded market and excellent execution.
Consumer-side, The Ad Store developed integrated campaigns for the launch of Enantyum Oral Solution, the first ready-to-drink liquid painkiller, and Vivinduo, an antipyretic, painkiller and nasal decongestant drug, indicated for the treatment of cold and flu symptoms. For healthcare professionals, we developed a special training platform, the Escola da dor, a complex and articulated project offering ongoing specialised training. The strength of our campaigns resides in The Ad Store’s ability to identify relevant insights and powerful communication concepts and we are proud to say that our campaigns were a success even before reaching the large public. That's because before being planned and produced, the creative ideas were tested among relevant panels of users.