Integrated communication strategies to support the brand's global expansion.
KIABI is an international retailer operating in 17 countries. The brand, belonging to the AFM Group (Mulliez Family Association), revolutionised fast fashion launching low-priced clothes and accessories for the whole family.
Leveraging on its human-centric approach, The Ad Store developed powerful and successful campaigns to support the brand's awareness in multiple countries by creating and managing brand activations, events, digital & social campaigns, as well as special corporate programs.
With the objective of spreading Kiabi's message of empowerment and increasing the emotional bond between the brand and the local communities, our campaigns are supported by a content strategy and in-store communications to fuel popularity and word of mouth also through the involvement of brand ambassadors.