As a Gold Sponsor of the Italy Pavilion at Expo 2025 Osaka, Bracco Group used this global stage to mark a strategic corporate milestone: its transition to operating directly in the Japanese market. The Ad Store was called to support the client in moving beyond its standard corporate sponsorship by weaving together Italian cultural heritage and cutting-edge medical innovation, under the Expo’s theme, "Art Regenerates Life," in order to create awareness and strengthen Bracco's reputation with local stakeholders.

The centerpiece of the narrative was the 1585 "Itō Mancho" portrait by Domenico Tintoretto. Through a series of PR activities, helped craft a story that went beyond the canvas, highlighting how Bracco applied non-invasive diagnostic technologies to investigate the masterpiece, whose results became an integral part of the artistic exhibition at Expo Japan.

To translate this philosophy into industry relevance, we supported the communication of Bracco’s activities during "Health and Well-Being Week." This included the Agevity Forum partnership and workshops with the Italian Institute of Technology to unveil the IPPOCRATE clinical research platform. These events served as the launchpad for introducing the new, independent Bracco Japan structure to the local medical community. The project culminated in a spectacular celebration of Italian excellence during National Day, featuring a performance by the La Scala Academy.