Bracco Group
An integrated communication strategy for Expo 2020 Dubai: Press Office, Media Relations, Events, Social media, Content Production.

Life science and diagnostic imaging leader Bracco Group chose The Ad Store to lead and coordinate their international communication activities during Expo2020 Dubai, the first World Expo held in the MEASA region and the largest event ever held in the Arab world. Our integrated communication plan would bring out the future-driven essence and values of Bracco, whose mission is innovating and improving lives. We supported Bracco during the run-up to Expo 2020 Dubai and throughout the exhibition semester, with PR activities, offline & online events, content creation, and social media efforts.

Our strategic and operational plan involved a series of tasks, from creating a docufilm - #BeyondTheScenes - to managing webinars and events, from covering multilingual social media to promoting CSR initiatives addressing young people, culture and women. The plan was based on a topical storytelling conveying the importance of innovation and life sciences, while the main umbrella concept was “#Beyond” - an invitation to look beyond, take new perspectives, join forces and bring out the best in us to tackle the great challenges of today and tomorrow.

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